Erma Steyn


I am passionate about learning, eternally curious, inspired by questions and energised by exploring new possibilities for a fulfilled, quality life. Being such a learner is the foundation from which I partner with my clients in discovering how to realise potential & overcome obstacles that get in the way.

I am an experienced coach and facilitator with 25 years’ expertise in leadership development and over 2500 coaching hours.

My areas of expertise are:

  • step change for leaders,
  • energetic & aligned performance for teams, and
  • conversational excellence, relationship robustness and emotional agility for everyone.

I aim to live a passionate, committed and rich-in-meaning life with my husband and daughters, making time for my other loves that enrich me: design, Yoga, Music & the ocean.

professional experience

I started my career with Accenture as a Change and Organisation Development consultant. I subsequently held a number of roles in Leadership development and Talent Management for Woolworths Pty Ltd and was responsible for designing, sourcing and implementing Leadership Programmes and for developing and leading a Succession Planning process for Directors, Executives & Leaders. My last corporate role there was as the Head of Talent Management where I was responsible for Recruitment, Assessment, Leadership Development, Coaching, Career Development, Succession Planning and Performance Management. In this role I managed a team of 40 talent management specialists.

For the last 12 years I have been running a successful leadership and team coaching practice as a founder of Possibility inc.  

Key qualifications

I am a registered developmental Psychologist with the Health Professions Council of South Africa (HPCSA), as well as an accredited Professional Coach with the International Coach Federation (ICF).

My formal qualifications from the University of Stellenbosch include an MA Counselling Psychology (Cum Laude) acquired in

2000, an Hons in Industrial Psychology (Cum Laude) acquired in 1994 and a BEcon degree in Industrial Psychology from graduating 1993.

From the Newfield Institute, Australia I also acquired a Graduate Diploma in Ontological Coaching in 2014: I am now part of the faculty, training coaches in South Africa in the initial stages of the programme.

Other accreditations include: Integrative Enneagram, MBTI, Benziger Thinking Styles Assessment, Process Oriented Change Leadership, Learning Facilitation. 


My clients include a range of leaders, professionals and business owners spanning a wide range of sectors. I have regular clients from Financial Services, Tourism, Biodiversity, Manufacturing, Engineering, Retail, Public Health, Food and Beverage, Government, and Higher Education sectors.

Some organisations I work with include: 2U, BAT, Cape Town Partnership, Cape Town Tourism, City of Cape Town, Coronation, Democratic Alliance, GreenMatter, JP Morgan, Medical Research Council, Nature Conservation Company, Old Mutual Investment Group, PPECB, SARS, Spier, South African Banknote Company, Table Mountain Aerial Cableway Co, Transnet Port Terminals, UCT Graduate School of Business, Winchester, Woolworths Financial Services, WWF SA, etc. 

Get In touch

083 274-9918‬

available from 9.00 – 16:00